Customer Segmentation

What will i learn?

Curriculum for this course

15 Lessons 00:53:27 Hours

Introduction

2 Lessons 00:03:41 Hours

Maximize Your Marketing Efforts Through Segmentation 00:01:32
Common Ways To Segment Customers 00:02:09

Geographic and Demographic Segmentation

4 Lessons 00:18:23 Hours

How to complete geographic customer segmentation 00:04:48
Segmenting Customers By Demographic Factors 00:03:57
Using Cultural Segmentation To Target Customers 00:04:41
Where To Find Information For Geographic And Demographic Segmentation 00:04:57

Behavioural and Usage Rate Segmentation

2 Lessons 00:06:02 Hours

Segmenting Customers Based On Their Behaviors 00:02:21
Segmenting Customers By Usage Rates 00:03:41

Psychographic Segmentation

3 Lessons 00:11:29 Hours

Researching The Psychographic Profiles Of Your Customers 00:04:19
Creating Profiles Of Your Customers And Targets 00:03:39
How Consumers See Themselves 00:03:31

Benefit Sought Segmentation

1 Lessons 00:03:39 Hours

Opportunities To Reach New Markets 00:03:39

Customer Personas and Profile

2 Lessons 00:09:05 Hours

Use Customer Personas And Profiles In Messaging 00:03:52
Build A Customer Persona Or Profile 00:05:13

Conclusion

1 Lessons 00:01:08 Hours

Continue Learning Customer Segmentation 00:01:08

Requirements

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Description

Learn how to group your customers into market segments to better understand what they really want. In this course, instructor Doug Ladd explains the basics of customer segmentation and covers a variety of segmentation techniques. He describes segmentation based on geography, demographics, culture, behavior, psycho graphics, and the benefits your customers seek. He also shows where to look for this information, how to analyze it, and how to use segmentation data and analysis to develop model customer personas that can help in product development, service level planning, and more.