Creating a Business Plan

What will i learn?

Curriculum for this course

34 Lessons 01:10:08 Hours

Introduction

2 Lessons 00:01:32 Hours

Welcome Note 00:01:11
Using The Exercise Files 00:00:21

Defining Your Business

6 Lessons 00:11:08 Hours

Determining Why You Need A Business 00:01:37
Defining The Problem You Solve 00:02:18
Sizing The Market 00:01:55
Defining Your Product/Solution 00:01:41
Determine Your Revenue Model 00:01:58
Describing Why You’ll Win In The Market 00:01:39

Understanding Your Market

3 Lessons 00:07:48 Hours

Understanding Customers And Trends 00:02:13
Knowing The Threat Of Substitutes 00:02:47
How You Rank Vs. Competitors 00:02:48

Defining Your Product

5 Lessons 00:12:44 Hours

Articulating Your Value Proposition 00:02:54
Defining Points Of Differentiation 00:02:42
Protecting Your Market 00:02:41
Developing Your Product 00:02:23
Delivering Your Product 00:02:04

Selling Your Product

4 Lessons 00:08:54 Hours

Branding And Marketing Your Product 00:01:47
Pricing Your Product 00:02:36
Selling Your Product 00:02:20
Supporting Your Product 00:02:11

Running Your Operations

3 Lessons 00:07:06 Hours

Determining How Many People You Need 00:02:43
Managing Production 00:02:03
Managing Suppliers 00:02:20

Managing Your Business

5 Lessons 00:09:20 Hours

Leading The Organization 00:01:52
Getting Advisors 00:02:02
Compensating Leadership 00:02:13
Administration 00:01:20
Exiting Your Business 00:01:53

Projecting Your Financials

4 Lessons 00:08:24 Hours

Financial Assumptions 00:01:47
Financial Forecasts 00:02:20
Capital Requirements 00:02:27
Financial Risks 00:01:50

Conclusion

2 Lessons 00:03:12 Hours

Business Plan Pitfalls 00:01:54
Next Steps 00:01:18

Requirements

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Description

Experienced entrepreneur and consultant Mike Figliuolo walks through the process of defining your business, researching the market, and determining your product. Once you've figured out what your product or service will be, Mike provides guidance for thinking through your sales strategy, day-to-day operations, staffing, and financial forecasting. A sample business plan is provided, so you can follow along with the development of a real-world company.

Learning objectives

Define the problem your business solves.
Determine a product and revenue model.
Build a go-to market strategy.
Describe the components of a product development roadmap.
Explain how to brand and market a product.
List criteria for choosing suppliers.
Identify common pitfalls of business plans.