This specialized instructor-led 7 days training and practical course is a journey through consumer psychography and behavior and understanding what drives consumer actions and what you need to do as a business to design, develop and deliver maximum benefit for your organization through the consumer value chain.
This course is suitable for existing or aspiring marketing and sales professionals looking to extend their existing capabilities into real business problems with natural language applications across multiple vertical industries including Financial Services, Manufacturing, Healthcare, Pharma and Biotech, Retail, Travel & Hospitality and Energy & Utilities.
You will learn how to utilize business analytics, market research and consumer profile to develop customer management model to fit your business model. This class is full of practical examples you can learn from and utilize in your workplace.
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Pairview was established in 2009 as a business analytics consultancy and technology training company. Pairview is headquartered in London and rapidly expanding across the EMEA region. Pairview drives big data, analytics, and performance innovation within organisations through its range of products and services. Pairview works alongside businesses as a trusted partner, enhancing expertise, closing skills gaps and developing their Analytics Centre of Excellence to drive improvements to productivity, profitability and business growth. We also work with ambitious individuals to transform their careers by offering highly specialised training programmes and recruitment services in data and analytics.
We take pride in having a strong team of industry experts and certified technology specialists who are thought leaders in digital and analytical transformation and have extensive experience in major industry sectors including banking, financial services, insurance, telecommunications, energy, business services, and so on. Our expert knowledge, flexibility, and tailored supportive approach sets us apart in our quest to offer the highest quality services to our clients.