- At the end of this course, delegates will be able to: Understanding database marketing
- Strategic Database Management issues: Building marketing database to drive insight
- What Customer Insight Is
- From Insight to Action Planning
- Customer Relationship Management – CRM and CRM Systems
- How to analyse Customer Data
- Using Customer Insight for Acquisition, Cross-Sell and Retention
- Understanding the Consumer Buying Process
- Understanding and Sharing Consumer Loyalty – Loyalty Schemes
- Defining, Quantifying and Predicting Good and Bad Customers
- Using Market Research to Drive Market Segmentation
- Scientific or Traditional Customer Segmentation
- Using Predictive Analytics to Drive Targeting
- N/A
This course is suitable for existing or aspiring marketing and sales professionals looking to extend their existing capabilities into real business problems with natural language applications across multiple vertical industries including Financial Services, Manufacturing, Healthcare, Pharma and Biotech, Retail, Travel & Hospitality and Energy & Utilities.
You will learn how to utilize business analytics, market research and consumer profile to develop customer management model to fit your business model. This class is full of practical examples you can learn from and utilize in your workplace.
Course Modules:
- Introduction to Customer Insight
- Introduction to Customer Insight II
- Python/R - a whistle-stop refresher & an Introduction to Machine Learning
- Customer Propensity Modeling
- Customer Segmentation & Profiling
- Practical Case Study -Customer Segmentation: Our final detailed module takes the form of a case study in building a customer segmentation model. We proceed through the design thinking process and insight strategy to the development, evaluation, and deployment of a full predictive segmentation model. * Note this module will be spread/delivered in discrete blocks throughout the training course rather than as a single continuous module at the end of the training course.
Training Deliver Method:
- Virtual Classroom Platform (Online) - Daytime: (8 Days)
- (Compulsory) Hands-on Lab + Case Study
Additional Services Related
To This Course (available for signing up)
- (Optional) Hands-on Work Experience: Acquire work experience by undertaking real-life projects.
Delegates will be able to work on some of the most popular problems
businesses across industry sectors are facing and need urgent solutions.
- (Optional) Career Support: Our optional Career Support
Package will
give you a further leverage to get to your dream job and achieve your
career ambition in the shortest time. The Package including CV Surgery and
Interview Consultancy is available for subscription as an additional
service to this training programme.
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Please enquire our Consultants for more
information.
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Pairview was established in 2009 as a business analytics consultancy and technology training company. Pairview is headquartered in London and rapidly expanding across the EMEA region. Pairview drives big data, analytics, and performance innovation within organisations through its range of products and services. Pairview works alongside businesses as a trusted partner, enhancing expertise, closing skills gaps and developing their Analytics Centre of Excellence to drive improvements to productivity, profitability and business growth. We also work with ambitious individuals to transform their careers by offering highly specialised training programmes and recruitment services in data and analytics.
We take pride in having a strong team of industry experts and certified technology specialists who are thought leaders in digital and analytical transformation and have extensive experience in major industry sectors including banking, financial services, insurance, telecommunications, energy, business services, and so on. Our expert knowledge, flexibility, and tailored supportive approach sets us apart in our quest to offer the highest quality services to our clients.
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